Three strategic drivers: 115 million in infrastructure, two new product categories to boost the high-end range while engaging both experienced and next-generation owners, and expansion into new key markets, confirming the Group’s international leadership.
At the end of the 2024/2025 nautical season, the Azimut|Benetti Group expects revenues of €1.5 billion, up 15% on the previous year and in line with business plan targets. The backlog secured since January 1, 2025 – standing at €2.5 billion euros and extending into 2029 – testifies to the solidity of the Group’s order book and reinforces the consolidation target for financial 2025/2026.
The Group’s performance, which has succeeded in achieving its growth objectives and generating value for stakeholders despite the market slowdown, demonstrates the solidity and foresight of its vision. The drivers that have determined its success remain at the core of its strategic roadmap:
– infrastructure investments to advance production sites and create centers of excellence,
– ongoing investment in product innovation, through a portfolio strategy oriented towards enhancing the premium segment and introducing concepts attuned to the evolving sensibilities of yacht owners,
– a market approach that aims to consolidate a geographically balanced presence and penetrate new high-potential areas.
Infrastructure investments to accelerate innovation and competitiveness
The infrastructure investment plan covers all Azimut|Benetti Group sites in Italy and involves projects on both production facilities and headquarters, worth a total of €115 million over the period 2024-2027.
The priority is powering the shipyards, with a special focus on capacity in terms of size – with the Avigliana site upgraded to build yachts of up to 28 meters – and expanding the areas dedicated to high added value activities, such as the refit projects undertaken by the Lusben division.
The in-sourcing of strategic activities intensifies with two centres specialising in high-quality processes: the Light Steel Hub where steel work for boats under 45 metres is carried out, and the Composite Hub in Tuscany for the Group’s megayachts focused on fibreglass and carbon fibre processing, which join the proven excellence of the Avigliana site.
Continuous product innovation
The expansion of the Group’s industrial facilities opens the way to further evolution of the Azimut and Benetti fleet in three key directions: consolidating leadership in the high-end segment, affirming its leading role among a new generation of owners, and introducing stylistic and technological innovations capable of interpreting contemporary lifestyles.
In today’s more complex market affected by a slowdown and competitive pressure, Azimut and Benetti win through distinctiveness thanks to the industry’s largest and most innovative fleet: models that don’t just intercept but often anticipate and shape owners’ contemporary sensibilities. In addition to constantly renewing their core ranges, the two brands are investing in the creation of innovative categories capable of attracting newcomers and new generations as well as experienced owners, strengthening their positioning based on vision, innovation and quality.
With the Seadeck Series, Azimut has introduced a new concept of luxury that interweaves aesthetics, cutting-edge technology and a tangible reduction in environmental impact. A vision of yachting free from formalities, celebrating an intimate relationship with nature and authenticity. This sentiment is now deeply rooted among contemporary shipowners, finding a complementary and unexpected expression in the Grande Series, the industry benchmark between 26 and 40 metres, capable of achieving extraordinary market values. In Cannes, Azimut presents the new direction of the Series thanks to the interpretation of m2atelier, who introduces the concept of barefoot luxury, an expression of an instinctive and personal lifestyle, made up of natural comfort, fluid spaces and elegance experienced without superstructures.
Building on its established leadership in the world of megayachts and custom-made designs, Benetti – through the Oasis and B.Yond families – has brought owners closer to the sea, transforming yachting into an emotional, mindful, and more sustainable experience. After a first generation of unprecedented success, Benetti is now ready to unveil the new evolution of the Oasis 40: the 42 renews and amplifies the experience of full connection with the sea, featuring even more contemporary lines by RWD and interiors by bonetti/kozerski architecture, and introducing stylistic innovations never seen before in the industry.
Looking to the future, for owners who find in travel the very essence of the experience who yield to the call of exploration embracing their seafaring spirit, the Group is dedicating two absolute novelties, conceived to introduce a new philosophy of navigation and to redefine the culture of yachting, elevating its language and aspirations. In September, Azimut will inaugurate the new era of the voyager, while Benetti will bring to life a long-awaited but hitherto unrealised vision: a brand-new category, combining the comfort of motor yachts with inspirations drawn from the world of sailing.
Expansion in key markets
The Group’s business and innovation drivers aim to consolidate a balanced and competitive presence on all international markets. Despite the backdrop of growing social and economic volatility, the backlog confirms a well-diversified distribution across the main geographical areas: 38% in Europe, 31% in the Americas and 31% in EMEA-APAC.
Europe benefits from an unrivalled local network, supported by the success of models that have shaped yachting tradition in this region. Here, Azimut|Benetti Group continues its programme of direct presence in the main international hubs, with the Azimut boutiques in Palma de Mallorca and Monaco soon to be joined by the new Benetti showroom situated next to the Monaco Yacht Club. This is a project with high added value, strongly desired by both brands to showcase the concrete results that can be achieved in sustainable innovation through an approach based on scientific objectivity, tangible actions and transparency. Further strengthening the presence on the French Riviera is Lusben’s new sales office in Antibes.
The Middle East, which together with APAC has risen from 23% to 31% of the order portfolio, is now the area reporting the fastest growth and the highest concentration of potential new customers. This trend is driven by targeted investments aimed at strengthening local presence, enhancing the sales network, and opening up high-potential markets. Saudi Arabia is the most emblematic case: over €300 million in sales over the past 24 months and two new offices soon to open: Azimut in Gedda and Benetti in Riyadh.
In the Asia Pacific region, also characterised by an emerging pool of new owners and now a maturing market, Azimut|Benetti Group has a long-standing presence and is represented both directly and through a wide network of dealers across the main countries: Japan, China, Hong Kong, Singapore, Taiwan, the Philippines, Vietnam and, of course, Australia and New Zealand.
The Americas, and the United States in particular – a market in which Azimut|Benetti Group holds a position of leadership in the category – are becoming a springboard for the Shipyard to achieve ambitious goals, despite the fact that it is currently the most challenging area because of the new import tariffs. In autumn 2025, the Group will be opening two exclusive Azimut and Benetti boutiques at Pier Sixty-Six in Fort Lauderdale, established as the new hub for luxury, in another demonstration of leadership that never rests on its laurels.
Potrebbe interessarti anche:
